MVA
What Is an MVA Live Transfer? A Guide for Personal Injury Firms
An MVA live transfer is a motor vehicle accident caller who passed your qualifying questions and is connected to your intake line while still on the phone. How they work, what they cost and what to ask before you buy.
Key takeaways
- An MVA live transfer is a motor vehicle accident caller who passed your qualifying questions and is connected to your intake line while still on the phone.
- Before the transfer, every caller is checked for the accident date window, fault, treatment, the at-fault driver's insurance and the statute of limitations, plus anything you add.
- RingOnDemand charges $550 per MVA live transfer, with a guaranteed cost per signed case.
- Firms sign 25 to 35% of RingOnDemand's MVA live transfers, higher in California.
- Transfers usually start within 24 hours of the signed order, with no recurring volume commitment.
An MVA live transfer is a motor vehicle accident caller who has already answered your firm's qualifying questions and is connected to your intake line while they are still on the phone. Your intake team does not chase a form fill or call anyone back. They pick up, and the person on the line already fits your case criteria.
This guide explains how MVA live transfers work, what gets checked before a caller reaches you, how they differ from leads, and what to ask before you buy them.
How does an MVA live transfer work?
Every MVA live transfer goes through the same three steps:
- You set the criteria. Accident date window, treatment, fault, insurance, and the states you take cases in. Your criteria are written into the intake script.
- The ads run and every caller is screened. Calls come from our own ads plus a vetted publisher network. Every caller answers your qualifying questions before anything reaches you.
- You get the transfer. Callers who pass are transferred to your intake line during the hours you set, while they are still on the line.
If a caller fails one of your questions, we do not transfer them and you do not pay for them.
What gets checked before an MVA caller reaches your firm?
The default MVA intake script checks five things:
- The accident happened inside 30 or 90 days. You pick the window.
- The caller was not at fault.
- The caller has already received treatment or seen a doctor.
- The at-fault driver has insurance.
- The claim is inside the statute of limitations.
You can add anything else your firm requires, such as the states you take cases in. For a closer look at why each question matters, read how to screen motor vehicle accident callers.
How is a live transfer different from an MVA lead?
"MVA leads" usually means web form leads: a name, a phone number and a few answers someone typed into a form. Your team has to call them back, reach them, and qualify them from scratch.
A live transfer skips all of that. The caller picked up the phone, answered your screening questions, and is handed to your intake team in the same call.
| Web form lead | MVA live transfer | |
|---|---|---|
| What you receive | Contact details from a form | A caller on the line |
| Who screens the caller | Your team, after the callback | Our intake team, before the transfer |
| When your team talks to them | Whenever the callback connects | Right away, during your hours |
| What you pay for | Every form | Callers who passed your questions |
We do not sell web form leads. Calls and live transfers convert better in legal, so that is all we sell.
How much does an MVA live transfer cost?
RingOnDemand charges $550 per MVA live transfer, and you get a guaranteed cost per signed case. If you do not hit it, we keep sending transfers free until you do.
Firms sign 25 to 35% of live transfers, higher in California.
If you would rather not run intake at all, you can buy pre-signed MVA cases at $2,500 per signed case instead. We do the full intake and sign the claimant to your retainer, and if a case falls out inside 28 days, we replace it. See MVA live transfers vs. pre-signed cases for how to choose.
What should you ask before you buy MVA live transfers?
Ask any vendor these questions before you place an order:
- Where do the calls come from? Ours come from our own ads and a vetted publisher network, and every caller goes through the same intake script.
- Who writes the screening questions? You should. Your criteria go into the script.
- What counts as a transfer I pay for? A caller who passed your qualifying questions and was connected live to your intake line.
- What happens to callers who fail? They are not transferred, and you do not pay for them.
- Is there a volume commitment? There should not be. You buy an order, we deliver it, and you reorder when you want more.
- Can I see every transfer? Every transfer is posted to you with the caller's intake answers.
- Who advertises in California? In California, our ads run under your firm's name and you approve every creative before it runs.
How fast can MVA live transfers start?
Usually within 24 hours of the signed order. We need three things from you: the phone number that receives the calls, the hours you take them, and a daily cap. Read how to start MVA live transfers within 24 hours for the full checklist.
Want to see the ads, the landing pages and the intake questions first? Book a call with a licensed attorney on our team, or see MVA pricing and how it works.