Publishers
Legal and Insurance Pay-Per-Call Offers: How Publishers Pick a Buyer
How pay-per-call publishers choose legal and insurance buyers: verticals, written qualification scripts, payouts agreed up front, traffic rules, compliance and steady demand.
Key takeaways
- The best pay-per-call offers have a written script, a payout agreed up front, clear traffic rules and steady demand.
- RingOnDemand buys calls in nine legal and insurance verticals.
- Serious buyers require consent, call recording, Do Not Call scrubbing and, for Medicare, CMS rules.
- Joining takes one intro call to agree on verticals, states and payouts.
The best legal and insurance pay-per-call offers are not just the ones with the highest payout. They are the ones with a written qualification script, a payout agreed before you send traffic, clear rules on what traffic is allowed, and a buyer that pays for every call that qualifies. Before you route calls to any buyer, check six things: verticals, qualification, payouts, traffic rules, compliance and demand.
1. Which verticals does the buyer take?
Look for a buyer with demand across several verticals, so your traffic has somewhere to go. We buy calls in nine:
| Legal | Insurance |
|---|---|
| Motor vehicle accidents (MVA) | Final expense |
| Workers' compensation | Auto insurance |
| Lemon law | Home insurance |
| Medical malpractice | Medicare |
| Pre-settlement funding |
2. Is the qualification script written down?
A buyer should tell you exactly what makes a call qualify before it goes live. Every vertical in our network has one written intake script, and a call qualifies when the caller passes its questions: the same ones callers from our own ads answer.
3. When do you learn the payout?
Before your first call. Our payouts are set per vertical and agreed on the intro call, and you get paid for every call that qualifies.
4. What traffic is allowed?
Clear traffic rules protect you and the buyer. In our network, every publisher is vetted before calls go live, every publisher's ads and creatives are approved before they run, robocalls, incentivized traffic and misleading ads are banned, and we audit sources and can remove a publisher at any time.
5. What compliance does the buyer require?
Legal and insurance buyers are regulated, so their publishers are too. Expect a serious buyer to require:
- Consent. Every caller agrees to be connected before a transfer, with third-party consent certificates captured.
- Recording. Every intake call is recorded.
- Do Not Call. Numbers scrubbed against the National Do Not Call Registry before anyone calls or texts them.
- Medicare rules. Medicare calls that follow CMS rules for third-party marketing organizations, including the required disclaimer.
Read TCPA-compliant live transfers and our compliance page.
6. Is there steady demand?
Ask who the end buyers are. Ours are law firms, pre-settlement funding companies and insurance agencies across the US, and your calls go to the largest insurance and legal organizations in the US.
How do you join RingOnDemand's publisher network?
Book a publisher intro call. We agree on verticals, states and payouts, vet your sources, and then you start sending calls. Bring the verticals you run, the states your callers are in, the sources your calls come from, and your rough volume.
See our publisher network, read how to sell MVA calls, or book a publisher intro call.