Publishers
How to Sell MVA Calls: A Guide for Pay-Per-Call Publishers
How pay-per-call publishers sell motor vehicle accident calls: what makes an MVA call qualify, how payouts are set, what traffic buyers allow, and how to join RingOnDemand's publisher network.
Key takeaways
- MVA calls qualify when the accident is recent, the caller was not at fault, has been treated, the other driver was insured and the claim is inside the statute of limitations.
- RingOnDemand's payouts are set per vertical and agreed before you send a single call.
- Publishers are vetted, their ads approved, and robocalls, incentivized and misleading traffic banned.
- MVA is one of nine legal and insurance verticals we buy.
To sell MVA calls, a pay-per-call publisher sends motor vehicle accident callers to a buyer that pays for every call meeting its criteria. The calls that get paid are callers whose accident is recent, who were not at fault, who have been treated, whose other driver was insured, and whose claim is still inside the statute of limitations. Know the buyer's script, its payout and its traffic rules before you send a single call.
What makes an MVA call qualify?
Every vertical in our network has one written intake script. For MVA, callers are checked for:
- An accident inside the buyer's window: 30 or 90 days.
- A caller who was not at fault.
- Treatment already received, or a doctor already seen.
- An at-fault driver with insurance.
- A claim inside the statute of limitations.
A call qualifies when the caller passes those questions, the same questions callers from our own ads answer. You know what qualifies before a call goes live.
Who buys MVA calls?
Personal injury law firms, which either take the caller as a live transfer to their intake team or have the case signed to their retainer. We buy MVA calls for firms across the US, and your calls go to the largest insurance and legal organizations in the US.
How are MVA call payouts set?
With us, payouts are set per vertical and agreed on the intro call, before you send a single call, and you get paid for every call that qualifies. When you compare any buyer, ask:
- What is the payout, in writing, before I send traffic?
- What exactly makes a call qualify, and can I see the script?
- How fast do you pay, and how are disputed calls handled?
What traffic can you send?
Buyers care about how the caller was reached as much as about the call itself. In our network:
- Every publisher is vetted before calls go live.
- Every publisher's ads and creatives are approved before they run.
- Robocalls, incentivized traffic and misleading ads are not allowed.
- We audit sources and can remove a publisher at any time.
Read what pay-per-call buyers require from publishers for the full picture across legal and insurance.
How do you start selling MVA calls to RingOnDemand?
- Book a publisher intro call.
- Tell us about your traffic: the verticals, states and sources you run calls from.
- Agree on payouts per vertical, before you send a call.
- Get vetted. We review your sources before calls go live.
- Send calls and get paid for every call that qualifies.
MVA is one of nine verticals we buy. See our publisher network, read how to sell legal and insurance calls, or book a publisher intro call.