Publishers
How to Sell Legal and Insurance Calls: A Guide for Pay-Per-Call Publishers
Which legal and insurance calls RingOnDemand buys, how qualification and payouts work, and how to start selling MVA, legal and insurance calls through our vetted publisher network.
Key takeaways
- RingOnDemand buys calls in nine verticals: MVA, workers' comp, lemon law, medical malpractice, pre-settlement funding, final expense, auto, home and Medicare.
- Payouts are set per vertical and agreed before you send a single call.
- Every vertical has one written intake script, and you get paid for every call that qualifies.
- Every publisher is vetted before calls go live.
- Getting started takes one intro call to agree on verticals, states and payouts.
If you generate inbound calls, pay-per-call buyers will pay for the ones that meet their criteria. RingOnDemand buys legal and insurance calls in nine verticals through a vetted publisher network: motor vehicle accidents (MVA), workers' compensation, lemon law, medical malpractice, pre-settlement funding, final expense, auto, home and Medicare. You agree on verticals, states and payouts on one intro call, we vet your sources, and you get paid for every call that qualifies.
This guide covers what buyers look for, how qualification and payouts work, and how to start.
Which legal and insurance calls does RingOnDemand buy?
| Legal | Insurance |
|---|---|
| Motor vehicle accidents (MVA) | Final expense |
| Workers' compensation | Auto insurance |
| Lemon law | Home insurance |
| Medical malpractice | Medicare |
| Pre-settlement funding |
We buy for law firms, funding companies and insurance agencies across the US, so there is room for your volume. Your calls go to the largest insurance and legal organizations in the US.
What makes a call qualify?
Every vertical has one written intake script. A call qualifies when the caller passes that script's qualifying questions: the same questions callers from our own ads answer. You know what qualifies before a call goes live.
For example, an MVA call is checked for:
- An accident inside the buyer's window, 30 or 90 days.
- A caller who was not at fault.
- Treatment already received, or a doctor already seen.
- An at-fault driver with insurance.
- A claim inside the statute of limitations.
Insurance calls are checked against the line's criteria, such as the age range and coverage amount for final expense, or the state and ZIP code, vehicles and drivers for auto.
How do payouts work?
Payouts are set per vertical. You know the payout for each vertical before you send a single call, and you get paid for every call that qualifies. There is no guessing about what counts: the intake script decides.
How does publisher vetting work?
Every publisher in our network is vetted before calls go live. Tell us the verticals, states and sources you run calls from, and we review your sources before the first call. Vetting protects the buyers, and it protects you: everyone in the network is held to the same intake script.
How do you start selling calls to RingOnDemand?
- Book a publisher intro call. One short call.
- Tell us about your traffic. The verticals, states and sources you run calls from.
- Agree on payouts. Per vertical, before you send a call.
- Get vetted. We review your sources before calls go live.
- Send calls, get paid. Every caller answers the same qualifying questions as the callers from our own ads, and you get paid for every call that qualifies.
What should you bring to the intro call?
- The verticals you run, legal, insurance or both.
- The states your callers are in.
- The sources your calls come from.
- Rough daily or weekly volume, so we can match you to buyer demand.
Ready to send us calls? See our publisher network or book a publisher intro call.